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QR Codes: What are they and how are we using them to better market your property?

Blog by Jeff Fitzpatrick | March 16th, 2011

Recognize the image below? You’ve probably seen them occasionally in printed publications like magazines, newspapers, and billboards around the city... and now, you’ll see them on all of our property feature sheets!
Contact QR code
These squares, consisting of black and white blocks encoded with information (usually a URL) are called Quick Response or QR codes. QR codes are two-dimensional barcodes readable by QR scanners and Smartphones. By simply taking a photo of the code with your Smartphone, you’ll automatically be redirected to a website using your cell phone’s browser. The QR codes on our feature sheets will redirect users to the listing where they can share and view more photos and virtual tours of the property online.

Although QR codes have been around for quite some time (they were invented in Japan in 1994), Vancouver and much of North America has been slow at adopting this technology... but we’re thinking they’ll take off soon, like it has in Asia. Check out how they’re being used there!

QR Code subway
Posters in subway stations

QR Code cup QR code burger

On fast food cups and wrappers for nutritional information...although I'm not sure how many of us would want to know that.

QR Code Chips
On the back of snack packaging

QR JP Billboard
Largely displayed on billboards
Want to see a QR code in action? Download the free QR Reader App for your iPhoneBlackberry, or Android Smartphone and scan the QR code found at the top of our post! Happy scanning!

QR Code Scan